Now
Consumable
Chief Strategy Officer
Leading company-wide strategy and revenue at an audio marketing platform, connecting audience signals with more measurable media.
Media · Audio · Strategy
Media & audio
in motion.
I work at the intersection of media, audio, and revenue strategy. After more than a decade at iHeartMedia, I now lead strategy and revenue at Consumable.
CurrentlyChief Strategy Officer, ConsumableAlumni Advisory Board, WRUR-FM
A note on how I work
Curiosity first. Clarity always.
01A point of view
Audio is the through-line: how people discover, experience, and connect with what matters.
My work spans digital audio, podcasting, and media revenue—from iHeartMedia to my current leadership at Consumable. The through-line is helping media businesses adapt as audiences and platforms change.
At iHeartMedia, I moved from national audio sales into digital revenue operations. At Consumable, I bring that operating perspective to making digital audio more measurable.
02Experience
From signal
to momentum.
My career has been centered on leadership at the intersection of audio and digital—focused on audiences, measurable growth, and sustainable business models.
More than a decade
iHeartMedia
National Audio Sales · Digital Revenue Operations
Led pricing, forecasting, revenue analytics, and commercial operations for podcast and streaming businesses over more than a decade at iHeartMedia.
Industry & community
IAB committee service
Jared’s IAB committee service dates back to his iHeartMedia years. Current rosters list him as a participant on the Addressability & Measurement, Audio, Commerce Media, and Games committees. He brings a media operator’s perspective to conversations about audiences, advertising, and the standards that help the market grow.
Marathon Board of Education
Elected to a three-year term serving the Marathon Central School District community, from 2026 through 2029. Serving on the Finance, Audit, Human Resources, and Safety committees for the 2026–27 school year.
03How I contribute
Make audio measurable
Connect audience signals to a clearer view of media performance and impact.
Build media revenue
Turn platform and audience shifts into practical commercial strategy.
Help teams adapt
Modernize the work while sustaining the people and programs behind it.
04Speaking
Ideas for the room.
Conversations on media, revenue, and the practical work of organizational change.
Download speaker one-sheetShort bio
Jared Lapin is Chief Strategy Officer at Consumable, leading company-wide strategy and revenue. His media and audio experience includes more than a decade at iHeartMedia.
Long bio
Jared Lapin is Chief Strategy Officer at Consumable, leading company-wide strategy and revenue. Previously, he spent more than a decade at iHeartMedia, working across podcasting, streaming, pricing, forecasting, and revenue operations. He brings a practical perspective on helping media businesses adapt as audiences and platforms change. Beyond his corporate work, Jared serves on WRUR-FM’s Alumni Advisory Board and the Marathon Central School District Board of Education, and participates in IAB committees.
Conversation themes
Perspectives on audio, growth, and leading change.Audio, audience signals & measurement
How audience data and incrementality can help make audio’s impact more measurable.
Revenue strategy & resilient growth
Making informed trade-offs, finding efficiencies, and planning beyond the next cycle.
Strategy, operations & change
Turning strategic direction into practical operating choices and helping teams adapt.
For speaking inquiries, use the contact form and mention “Speaking” in the subject. Include the event, audience, and timing.
On stage
IAB Podcast Upfronts
For event organizers
Speaking photo kit
Two approved photos, each in web and print JPEG sizes, with a short reuse guide. Image metadata has been removed.
Download photo kit (ZIP)For event organizers promoting Jared Lapin’s speaking appearances. Cropping the supplied images is prohibited. No photo credit is required. The stage photo has already been cropped to show only Jared. Keep the supplied framing and proportions when resizing.
Studio headshot
Up to 8 × 8 inches at 300 pixels per inch.
IAB Podcast Upfronts
Native-resolution crop: up to 2.8 × 4.3 inches at 300 pixels per inch. Best for small print placements.
05Articles & conversations
Ideas are
better shared.
I’m interested in candid conversations about media and audio, the business of reaching audiences, and how organizations evolve without losing the people behind the work.
Selected interviews and writing on audio, audience signals, and the changing media landscape.
Podcast Business Journal
Jared LapinA conversation about podcast measurement, listener identity, and reaching audiences beyond the download.Consumable
The Signal Shift You Didn’t See Coming (But Might Have Heard)A Cannes conversation about audio as a measurable part of modern media strategy.Incrmntal
Audio Was Always Powerful. Now It’s ProvableHow audience signals and incrementality help prove audio’s impact.FoodNavigator
How audio ads are behind food and drinks’ next sales boostWhy measurable audio can bridge the space between awareness, retail media, and purchase.CITY Magazine
Mixed signalsAn early chapter in audio leadership: the WRUR–WXXI partnership during Jared’s time as WRUR station manager.In conversation
The Audio Ad Paradigm Shift
Jared Lapin and Andrew Essex in conversation about audio advertising.
The Saturnalia Château · Published by The Imaginarium Agency.
Watch on YouTube (opens in a new tab)If the embedded player is unavailable, use the YouTube link to watch the conversation.
05Beyond the work
Grounded in
real life.
Home is a small farm in Marathon, New York, shared with my partner, Marcie Palmer Eaton, and our five daughters.
Family travel keeps the world wide. Farm life keeps the work tangible. Both are useful reminders that good decisions have to hold up beyond a conference room.
Tennis
Competition, focus, and the next point.
Sailing & skiing
Time outside, with conditions that demand attention.
Family travel
New places, shared experiences, and a wider perspective.
All things mechanical
A lasting interest in how things work—and how to make them work better.
06Contact
Let’s make the next move a good one.
For speaking, consulting, board opportunities, or a thoughtful exchange, tell me what you’re working on.